GROWING CONSUMER BRANDS IN CHINA

GROWING CONSUMER BRANDS IN CHINA

About Melchers

Where Heritage Meets Modern Consumer Solutions

The Consumer Business Unit of Melchers China draws on the strength and heritage of the Melchers Group, a trusted partner in China since the early 20th century. With a legacy of introducing leading European consumer brands to the Chinese market, we combine tradition with forward thinking strategies to help businesses thrive.

Today, our deep market expertise and customer centric approach enable us to deliver tailored solutions that meet the unique needs of international brands in China. Through innovation, continuous improvement, and professional service, we empower consumer businesses to expand in China’s dynamic marketplace.

By fostering long term, trusted partnerships, Melchers China ensures sustainable brand growth and success in one of the world’s most competitive consumer markets.

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Services

Expanding into the Chinese market is a complex journey that demands a deep understanding of its unique consumer landscape, cultural nuances, and regulatory environment. At Melchers China, we provide comprehensive market entry and growth services designed to help international brands successfully navigate and thrive in this dynamic marketplace.

From market research and strategy development to distribution, retail solutions, and brand management, our expertise ensures that your business is equipped to capture opportunities and achieve sustainable growth in China. With a proven track record and a commitment to innovation, we empower consumer brands to build strong connections with Chinese customers and establish long term success

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Melchers as Your Sales Partner

What Our Customers Say

“ Tricker’s started working with Melchers because Melchers has a very clear understanding of managing luxury brands in China. We hope to expand our market share by working with Melchers, who have experience and strength in both the physical and digital marketplace in China. ”

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Martin Mason

Managing Director at R.E. Tricker Ltd

“ The goal of our global strategy is to optimize the brand experience across all physical and digital touchpoints. The collaboration with Melchers opens up new opportunities for us to unleash our full potential as a premium brand directly on site in the Asian market without letting go of the reins. ”

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Frank Rheinboldt

CEO at Margarete Steiff GmbH

“ We value C. Melchers GmbH & Co Kg as a competent partner to develop luxury businesses and a trustworthy provider of accounting- and corporate services for our organisation in Asia. ”

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Georges A. Kern

Breitling CEO

“ As we expand into the Greater China market with our innovative portable-studio video solution, our partnership with Melchers has proven to be transformative. Their deep-rooted understanding of the luxury retail sector in Asia, combined with their extensive distribution network, provides us with the perfect foundation to revolutionize product visualization in the region. ”

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Denis Hayoun

CEO of The ShowCase

“ Finding such a strong, consumer oriented and trusted partner has been a key priority, and we are proud to collaborate with a company that shares our values and commitment to excellence. […]Together with Melchers, we look forward to delivering better sleep to customers across China and building a successful, long-lasting partnership. ”

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Nicolaj Løve Hansen

CEO of Fossflakes A/S

“ We are thrilled to partner with Melchers China, an organization with deep expertise and a long‑standing reputation in the region. Their local knowledge and customer‑focused approach make them the ideal partner to introduce Begg x Co to a new audience in China. ”

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Bruno Guillon

CEO of Begg x Co

Recent News

Melchers Invited to Speak at the German Chamber of Commerce’s Marketing and Communication Forum, Sharing Consumer Brand AI Practices
Melchers Invited to Speak at the German Chamber of Commerce’s Marketing and Communication Forum, Sharing Consumer Brand AI Practices
Dr. Mike Hofmann, Managing Director of Melchers Beijing, was recently invited to speak at a special event jointly organized by German Chamber of Commerce N...
Melchers Attends Greater China Day 2026, Shares Insights into Marketing and E-commerce Strategies in China
Melchers Attends Greater China Day 2026, Shares Insights into Marketing and E-commerce Strategies in China
On June 24th, Greater China Day 2026 was held in Düsseldorf, Germany. The event was jointly organized by AHK Greater China and IHK Düsseldorf. It attracted...
Begg x Co Presents Autumn/Winter 2026 and Home Collection with Melchers in Shanghai
Begg x Co Presents Autumn/Winter 2026 and Home Collection with Melchers in Shanghai
Shanghai, March 25, 2026 — Scottish cashmere brand Begg x Co, together with its partner for China, Melchers China, unveils its Autumn/Winter 2026 and Home ...
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